Client: Camerons Brewery, Tooth and Claw Brand
Camerons is the 11th biggest brewery by volume in the UK.
Sector: Food & Drink
Northview Creative were tasked in create all the hand drawn illustration elements of the brand, including 3D renders of the beer cans and can labels, in addition all marketing collateral. As part of a multitude of designs within the Tooth and claw beer range it was important to stay within its previous style whilst developing the RUN BMC idea. Understanding the iconic American rap band RUN DMC and all the fashion associations was important, as RUN BMC was a play on words, the 3 member of the band are noticeable in their stye, hats chains, glasses and the sneakers are synonymous, without these visual cues the idea wouldn’t have worked. Why RUN BMC? that come from the taste and beer style, A smooth dark rich American Stout with a background of BACON, MAPLE & COFFEE